By Lucas Langworthy, Greyduck Creative
At Greyduck Creative, we approach video content creation with a strategic lens, using a flexible framework that plots video content across three key dimensions: the buyer journey, Ideal Customer Profiles (ICPs), and platforms. Our grid/cube model allows us to analyze where specific content fits best, ensuring it resonates with the right audience at the right time.
A tool that’s helped streamline our process is ChatGPT. By leveraging AI-generated prompts, we can accelerate ideation and content drafting, though we always ensure human refinement to keep everything aligned with our strategy. We don’t prescribe specific platforms for videos up front—those decisions are uncovered through strategic analysis—but using AI can help us get further, faster.
For product marketers, these prompt templates offer a head start in crafting video content, whether you’re addressing top-of-funnel awareness or nurturing leads deeper in the funnel. These prompts are designed to be adaptable across various stages of the buyer journey, ICPs, and platform decisions, which will emerge through your strategy.
Prompt:
<aside> 💡 Write a 60-second video script for a SaaS product launch targeting [ICP: e.g., product managers in tech companies]. The product is designed to help [target audience] by [primary benefit]. Highlight key features like [feature 1], [feature 2], and [feature 3]. The tone should be [tone: e.g., professional, conversational], and the video should end with a clear call to action directing viewers to [next step: e.g., sign up for a free trial].
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Prompt:
<aside> 💡 Create a 90-second explainer video script that simplifies a complex SaaS feature. The feature is [feature name], and it helps [target audience] by solving [problem]. Use a casual tone and break down the process into three simple steps: [step 1], [step 2], and [step 3]. End with a brief testimonial from a happy customer or a case study example.
</aside>
Prompt:
<aside> 💡 Write a post announcing a new feature for our SaaS product targeting [ICP: e.g., mid-level product marketers]. The feature is [feature name], and it helps [target audience] improve [specific outcome]. The tone should be enthusiastic and professional, and the post should include a brief benefit-focused description and a call to action to learn more via [link]. Keep the word count under 150 words.
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Prompt: